Sunday, March 12, 2006


"You're
Not God
Anymore"


Check out these words from Richard Edelman, President and Chief Executive of the public-relations firm Edelman, spoken recently at PR Week’s annual public-relations awards:


“It used to be I would schmooze you and I was your flack,” said Mr. Edelman, whose firm netted about $260 million in 2005. “Today, if we want to get a message into the public’s conversation, we just make a post on a blog. If The Wall Street Journal goes after a client, we don’t have to accept that anymore. Let’s post the documents we gave The Journal; let’s show the interviews the newspaper decided not to show.

“You’re not God anymore,” he said.